The Organic SEO Hub

Your real Google queries, clicks, impressions and positions, which pages are indexed and why others are not, Core Web Vitals, manual actions, security issues and sitemaps.

Search performance, indexing, a free site scan, keyword research and backlink data for Bing, with IndexNow support for near-instant indexing of changed pages.

An open protocol that tells participating search engines (including Bing and Yandex) that a URL was added, updated or deleted. Many CMS plugins and CDNs support it.

Yandex’s webmaster console: indexing, search queries, site quality signals and regional settings for audiences that use Yandex.

Naver’s webmaster tool for sites that target South Korea, where Naver is a leading search engine.

Keyword research, competitor analysis, backlinks, site audits, rank tracking, content and local tools. A free account allows 10 requests a day.

One of the largest backlink indexes, with strong keyword, content and rank-tracking tools. Ahrefs Webmaster Tools is free for verified sites.

Rank tracking, audits, keyword and competitor research and white-label reports at a lower price than the leaders.

Keyword Explorer, Link Explorer and site crawls from the creators of Domain Authority. A free Moz account allows limited use, including 10 Link Explorer queries a month.

Estimates other sites’ traffic and sources and supports keyword and market research.

Keyword research, competitor analysis, site audit, backlinks and rank tracking at a moderate price.

Known for its Visibility Index, which tracks how a domain’s search visibility changes over time, with strong European data.

KWFinder, SERPChecker, SERPWatcher, LinkMiner and SiteProfiler in a beginner-friendly bundle.

Shows the keywords competitors rank and bid on, with long histories of their search ads.

Simple keyword research and audits. The free account allows three searches or reports a day.

Website audit, rank tracking and backlink checks, with a free plan for a small site.

Crawls any site and lists broken links, redirects, titles, descriptions, canonicals, duplicates and more. The free version crawls 500 URLs; the licence removes the limit and adds JavaScript rendering, scheduling and integrations.

Site Audit (170+ checks) and Site Explorer for sites you verify, at no cost.

A crawler that explains each issue, rates its importance and produces client-ready visual reports.

Cloud crawling and monitoring for large sites and teams (formerly Deepcrawl).

Combines crawl data with server logs to show how search engines actually crawl a large site.

Crawl, log analysis and automation for very large sites.

A fast cloud crawler with log-file and Search Console integration.

A Windows and Mac desktop crawler with 100+ checks and reporting.

Continuous monitoring that alerts you when important pages change or break (formerly ContentKing).

Scans a site for internal duplicate content, broken links and page weight, from the makers of Copyscape.

Checks every link on a site, internal and external, and reports broken ones.

Instant audit of a page for on-page, speed, mobile and social basics, with white-label reports on paid plans.

The official W3C validator for HTML errors that can confuse browsers and crawlers.

The W3C’s link checker for broken links and redirects on a page or small site.

The Performance report shows the real queries that already bring impressions, the best place to find quick wins.

Keyword suggestions and monthly search estimates from Google.

Relative interest over time and by region.

Visualizes autocomplete questions and phrases around a topic.

Maps the “People also ask” questions Google shows for a topic.

Mangools’ keyword tool with clear difficulty scores and local data.

Autocomplete-based ideas for Google, YouTube, Bing, Amazon and more.

A browser extension that shows search volume and related keywords on Google and other sites.

Spots topics that are growing quickly before they peak.

Shows autocomplete suggestions from several engines side by side.

A dedicated rank tracker known for speed and on-demand updates.

Accurate tracking with local, mobile and competitor views inside SE Ranking.

Straightforward daily rank tracking, with a WordPress integration.

Rank tracking with strong local and segmentation features.

Long-running tracker with detailed reports for agencies.

Quick, free checks of where a page ranks for a few keywords.

Explore any site’s backlinks, referring domains and anchor text.

Specialist backlink index with Trust Flow, Citation Flow and long link history.

Backlinks with Domain Authority and Spam Score.

Backlink research, link-gap analysis and toxic-link audits.

Deep link audits that combine data from many sources to assess link risk.

Finds published professional email addresses for outreach to site owners and editors.

An outreach CRM for digital PR and link building.

Outreach automation for agencies and larger teams.

Connects experts with journalists looking for sources, a common way to earn press links.

Compares your draft with ranking pages and suggests topics, terms and structure.

Grades content against search intent and suggests related terms.

Plans content around topic clusters and shows coverage gaps.

Builds content briefs from top-ranking pages and questions.

The best-known WordPress SEO plugin: titles, meta descriptions, schema, sitemaps and readability.

A WordPress SEO plugin with many free features, including schema and redirections.

A long-running WordPress SEO plugin with guided setup.

Highlights long sentences, passive voice and complex words.

Checks grammar, spelling, clarity and tone as you write.

Finds copies of your content elsewhere on the web.

Our own workstation for Blogger: Google sign-in, Search Console data and AI help with writing and managing posts. Listed on our apps page.

Real-user Core Web Vitals plus a Lighthouse lab test with fixes.

Chrome’s auditing tool for performance, accessibility, best practices and SEO basics.

Detailed tests from real browsers and locations, with waterfalls and filmstrips.

Lighthouse-based speed reports with history and monitoring.

Google’s public dataset of real-user experience used for Core Web Vitals.

Monitors Core Web Vitals and lab performance over time with alerts.

Tests whether a page qualifies for Google rich results.

Validates all schema.org structured data, not just Google features.

Generates JSON-LD for common types such as Article, FAQ, Organization and LocalBusiness.

Manages structured data across large sites.

Your free listing on Google Search and Maps: hours, photos, posts and reviews.

Free business listing for Bing and Microsoft products. Can import from Google.

Manage how your business appears in Apple Maps, Siri and other Apple apps.

Local rank tracking, citation building and review management.

Local citation finder, rank tracking and review tools from a Canadian company.

Distributes and syncs your business details across directories.

Listings and knowledge management for multi-location brands.

Traffic, engagement and conversions; links to Search Console.

Builds shareable dashboards from Search Console, Analytics and spreadsheets.

Free heatmaps and session recordings to see how people use your pages.

Simple, cookie-free analytics from Cloudflare.

Open-source analytics you can host yourself to keep full control of data.

Lightweight, cookie-free analytics with a one-page dashboard.

Cookie-free analytics designed for privacy laws.

Simple open-source analytics, self-hosted or in the cloud.

Shows titles, descriptions, headings, canonicals, schema and links for any page in one click.

Shows Domain Authority and page metrics on search results and pages.

On-page SEO report, redirect tracer and link checks, with Ahrefs metrics for subscribers.

Search volume and related keywords inside Google and other sites.

Identifies the CMS, analytics, frameworks and hosting behind a site.

Analyses server logs to show which pages search engine bots actually crawl.

Validates hreflang annotations on a page.

Generates hreflang tags for language and country versions of a page.

Tests whether a URL is allowed or blocked by robots.txt rules for different bots.

Crawls a small site and generates an XML sitemap.

Enterprise SEO and content platform with monitoring and workflows.

Enterprise SEO platform for research, recommendations and reporting.

Enterprise SEO data, research and automation.

Enterprise rank tracking, content and visibility analytics.

Google’s own documentation, SEO Starter Guide and spam policies.

Microsoft’s guidelines for how Bing finds, indexes and ranks content.

Daily coverage of search engine updates and community discussions.

Our blog on organic SEO strategies, guides and tips without paid ads.